The EDV was first unveiled back in September 2019, when Amazon announced a massive investment in Rivian and placed an order for 100,000 electric vans, aiming to deploy them by 2030 as part of the company’s sustainability goals.

Production started in 2021 in Normal, Illinois, and entered Amazon’s fleet of active delivery vehicles over the Summer of 2022. Amazon kept the initial vehicles in major metropolitan areas and eventually started rolling them out to more delivery hubs across the United States.

In December 2024, the companies announced they had successfully deployed 20,000 EDVs across the U.S. In the first half of this year, 10,000 additional vans were delivered, and Amazon’s fleet had grown to 30,000 EDVs by mid-2025.

Amazon’s fleet of EDVs continues to grow rapidly and has expanded to over 100 cities in the United States. However, it has just reached a new milestone, and it has nothing to do with the size of its fleet.

The companies announced today that they had officially launched the EDV in Canada for Amazon, as the first 50 units are out and about in Vancouver, and the company said it was “marking an exciting milestone in our five-year history of operations in Canada.”

The first Rivian Electric Delivery Vans have arrived in Canada as @amazon announced that 50 vans are hitting the road to serve the Vancouver area – marking an exciting milestone in our five-year history of operations in Canada. https://t.co/rc6GvSRX2v pic.twitter.com/0jAQ3ABkYt

— Rivian (@Rivian) October 30, 2025

The EDV is a model that is exclusive to Amazon, but Rivian sells the RCV, or Rivian Commercial Van, openly. It detailed some of the pricing and trim options back in January when it confirmed it had secured orders from various companies, including AT&T.

The RCV starts at $83,000, and is one of the few electric vans on the market that is suitable for package delivery in a commercial setting because of its build and interior features.

Rivian prepares to launch the EDV outside of Amazon as the RCV – Here’s when

However, it also seems to be a great option as a service vehicle for companies, which is likely why AT&T is going to utilize it.

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Direct sales are enabled for Tesla in the state, however, and Rivian, a rival of the Musk-headed company, says the EV leader is getting favoritism because it is allowed to use direct sales.

Calling the direct sales ban “irrational in the extreme,” according to the Verge, which first reported on the lawsuit, Rivian claims Ohio is putting money ahead of what is best for car buyers:

“Ohio’s prohibition is pure economic protectionism for the benefit of Ohio’s existing auto dealers, putting their profits ahead of consumers.”

Direct sales are used to sell vehicles at a fixed price to consumers without using the traditional dealership model. Tesla does not allow dealerships to be bought like franchises.

The company owns all of its showrooms, and it has set prices on its cars. Consumers traditionally cite car negotiations as one of the most stressful activities; Tesla has always avoided it.

In Ohio, it is allowed to sell directly to customers who want to buy its products, but Rivian is not allowed as of now. This suit aims to change that.

It said:

“In 2014, the Ohio Legislature enacted a bill providing that the Ohio Registrar of Motor Vehicles shall deny a motor vehicle dealers’ license—which is required to sell vehicles in Ohio—to anyone who is “a manufacturer, or a parent company, subsidiary, or affiliated entity of a manufacturer, applying for a license to sell or lease new or used motor vehicles at retail.” R.C. 4517.12(A)(11). At the same time, the Legislature enacted a special provision for Tesla that not only permitted Tesla to continue selling vehicles from two dealerships it already had in the state, but also to sell vehicles from an additional dealership. This special provision does not apply to Rivian. As a result, Ohioans seeking to purchase Rivian vehicles must do so through Rivian’s dealer-licensed locations in other states.”

Rivian said in the complaint that it does not claim that Ohio’s provision for Tesla is unconstitutional. However, it does argue that the prohibition of direct sales is unconstitutional as applied to Rivian.

Therefore, it believes it should be able to sell directly to consumers in Ohio as Tesla can.

The case is Case No. 2:25-cv-858, Rivian, LLC, vs. Charles L Norman, Registrar of Motor Vehicles of the Ohio Bureau of Motor Vehicles.

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Rivian stock is gaining traction as Wall Street analysts raise price targets following the electric vehicle (EV) maker’s first-quarter earnings report. Despite a dip after the announcement, optimism surrounds Rivian’s cost control and upcoming lower-priced cars.

Last week, Rivian reported a better-than-expected Q1 gross profit, surpassing Wall Street’s forecasts with adjusted losses of $0.48 per share against expectations of $0.92 per share. The company also reported a revenue of $1.24 billion compared to the $1.01 billion anticipated.

However, the EV automaker cut its 2025 delivery forecast and capital spending due to President Donald Trump’s tariffs. It explained that it is “not immune to the impacts of the global trade and economic environment.” RIVN stock dropped nearly 6% post-earnings, closing at $12.72 per share.

Wall Street remains upbeat about Rivian, citing progress toward launching lower-priced vehicles in 2026 and effective cost management. On Monday, Stifel analyst Stephen Gengaro raised his RIVN price target to $18 from $16, maintaining a “Buy” rating. He highlighted Rivian’s “solid progress” toward key milestones.

Conversely, Bernstein’s Daniel Roeska gave RIVN a “Sell” rating. However, Roeska also lifted his Rivian price target to $7.05 from $6.10, acknowledging “better” Q1 results. He warned that profitability remains distant and hinges on multiple product launches by the decade’s end.

Overall, Wall Street’s average price target for RIVN climbed from $14.18 to $14.31, a modest 13-cent increase reflecting positive sentiment. About one-third of analysts covering Rivian rate it a Buy, compared to the S&P 500’s average Buy-rating ratio of 55%.

On Monday, Rivian stock rose 2.7% to $14.64, slightly trailing the S&P 500 and Dow Jones Industrial Average, which gained 3.3% and 2.8%, respectively. The uptick may also stem from broader market gains tied to news of a temporary U.S.-China tariff suspension.

As Rivian navigates trade challenges and scales production at its Illinois factory, its Q1 performance and analyst support signal resilience. With lower-priced EVs on the horizon, Rivian’s strategic moves could bolster its position in the competitive EV market, offering investors cautious optimism for long-term growth.

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Rivian has strengthened its AI strategy by appointing Aidan Gomez, co-founder and CEO of generative AI startup Cohere, to its board. Gomez’s appointment was announced through a regulatory filing. The move underscores Rivian’s ambition to lead in automotive software and AI-driven autonomy.

Gomez is a data scientist and AI expert. He launched Cohere in 2019, focusing on AI foundation models for enterprises like Oracle and Notion. Gomez will be on Rivian’s board until 2026. His appointment expands Rivian’s board and aligns with the company’s $5.8 billion joint venture with Volkswagen Group to develop software. The venture leverages Rivian’s electrical architecture expertise, licensing intellectual property, and may sell tech to other firms in the future.

Gomez’s expertise is a strategic fit, with CEO RJ Scaringe stating the AI expert’s “thinking and expertise will support Rivian as we integrate new, cutting-edge technologies into our products, services, and manufacturing.”

Rivian’s AI efforts include an AI assistant for its EVs, which has been under development since 2023, according to the automaker’s Chief Software Officer Wassym Bensaid.

“The AI work, which is specifically on the orchestration layer or framework for an AI assistant, sits outside the joint venture with VW,” Bensaid told TechCrunch.

Morgan Stanley analyst Adam Jonas sees Rivian’s value in its AI and autonomy potential, not just its EVs. “We see scope for Rivian to play a more important role in AI-enabled autonomy with potential milestones in 1H25,” Jonas said, highlighting the upcoming period as “consequential to determining Rivian’s place in the autonomous vehicle race.”

Jonas believes Rivian stands out as a non-Tesla, U.S.-based “software-defined” company with a fully integrated, AI-driven autonomous platform fueled by advances in generative AI and large language models.

Gomez’s board role positions Rivian to capitalize on AI innovations, enhancing its software leadership and autonomous vehicle development. As the EV maker navigates its Volkswagen partnership and internal AI projects, Gomez’s expertise could drive breakthroughs, reinforcing Rivian’s dual identity as an EV manufacturer and a tech innovator in a competitive landscape.

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Rivian is grappling with challenges arising from President Trump’s auto tariff. Rivian CEO RJ Scaringe recently enumerated the difficulties automakers face and elaborated on the impact of Trump’s auto tariffs on the electric vehicle (EV) industry.  

President Trump’s auto tariffs were announced last month, imposing 25% tariffs on imported vehicles effective April 3, 2025, and levies on auto parts starting in May.

Scaringe talked a bit about the complexity of the automotive supply chain with Fox Business. Rivian’s R1T pickup, R1S SUV, and commercial electric van are manufactured at its Normal, Illinois plant. Scaringe boasted that Rivian has a “very U.S.-centric supply chain.

Yet, the complex global supply chain poses hurdles for U.S. automakers who want to comply with Trump’s auto tariffs.

“One of the things with automotive is the supply chain is so complex, where we have hundreds of suppliers providing parts from, say, a headlight or a tow hook or tires or the structure under the skin here that are coming from not only a set of suppliers that supply to us, but those suppliers have suppliers, and then in turn, those suppliers have suppliers, so there’s tier two, tier three,” Scaringe explained.

China’s restrictions on rare-earth material exports–in response to Trump’s 145% tariff on Chinese imports–further complicate matters. Rare-earth materials are critical for EV motor magnets and batteries. Nearly all rare-earth materials are processed exclusively in China.

“The trade restrictions and what we’re seeing in terms of rare earth metals out of China, that’s a real challenge for electric vehicles,” Scaringe noted.

Batteries comprise up to 40% of an EV’s cost. Goldman Sachs noted that battery costs have been falling in recent years. The investment bank estimated EV battery costs would drop by 50% between 2023 and 2026. However, China’s decision to restrict rare-earth materials may increase battery costs.

Wedbush analyst Dan Ives called the tariffs a source of “pure chaos” for the auto industry, stating, “A U.S. car made entirely with U.S. parts is a fictional tale.”

Ives warned automakers could increase car prices between $5,000 to $10,000. Wedbush predicts a potential change in Trump’s auto parts tariffs could ease disruptions.

For Rivian, starting prices near $70,000 limit room for cost increases without impacting sales. As trade tensions escalate, Rivian faces rising costs and potential production slowdowns, threatening its growth in a shifting EV landscape.

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The electric vehicle maker celebrated its chief executive’s accolade on social media and on its official website.

Why RJ Scaringe Won

Newsweek highlighted that Rivian is one of the few electric car makers in the market today that actually turned a profit. This was an extremely challenging endeavor for Rivian, especially as the company had to outfit its Normal, Il plant during the height of the pandemic. 

Rivian has proven to be as tough as its off-road-capable electric vehicles. It dug deep to launch the R1T and R1S, it secured a deal with Amazon for its electric delivery vans, it unveiled its next-generation vehicles like the R2, R3, and R3X, and it even signed a $5.8 billion joint venture with Volkswagen Group. This year, a subsidiary of the company also received a $6.57 billion loan from the federal government to finance the development and construction of its Georgia plant, which is expected to be capable of mass manufacturing the R2.

“Strategic decisions that resulted in a gross profit of $170 million in the fourth quarter of 2024 and the maturing business model of the Rivian brand in a BEV-adverse environment are why RJ Scaringe is Newsweek’s 2025 Executive Disruptor of the Year,” Newsweek wrote.

What the CEO Says

CEO RJ Scaringe noted that the honor really belongs to the company’s employees, who have endured numerous hardships over the years just to help Rivian mature and survive. As per the electric truck maker, its CEO’s award is a reflection of the vision, grit, and teamwork that powers everything the company does. 

“This honor truly belongs to the entire incredible team of disruptors at Rivian. Every step forward we’ve taken—whether in the design studio, on the assembly line or in our software—has been driven by people who believe deeply in our mission. I’m grateful to Newsweek for the recognition, and even more thankful to our community for continuing to inspire us every day!” Scaringe stated.

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Analysts have cut Rivian price targets (PT) amid concerns over President Trump’s tariffs.

Baird is the latest investment firm to cut its Rivian price target. Baird analysts slashed Rivian’s PT from $16 to $14 while maintaining a Neutral rating ahead of the electric vehicle (EV) maker’s Q1 2025 earnings. Baird’s downgrade reflects caution in the sustainable energy and mobility sectors through late 2025.

Rivian reported producing 14,611 vehicles and delivering 8,640 in the first quarter at its Normal, Illinois plant. The company reaffirmed its full-year delivery guidance of “46,000 to 51,000” units, holding steady despite headwinds.

Baird’s adjustment aligns with broader market uncertainties impacting Rivian’s outlook. Based on GuruFocus, the firm joins 29 analysts setting an average one-year price target of $14.54 for Rivian, with estimates ranging from a high of $23.00 to a low of $6.10.

Bernstein maintained its Underperform rating for Rivian, giving the EV automaker a $6.10 price target. The firm’s forecast suggests Rivian could drop 47% from Friday’s $11.47 close. Bernstein’s Rivian prediction cites rising tariff pressures and financial challenges, particularly with tariffs on imported batteries set to increase in May.

“We expect Rivian to discontinue its Lithium Iron Phosphate (LFP) variants, downgrade volume, and EBIT guidance, and be forced to consider raising fresh equity,” analysts led by Daniel Roeska wrote.

Bernstein slashed Rivian’s 2025 delivery forecast to 37,000 units, 20% below the automaker’s guidance midpoint. It also projects a negative $2.2 billion adjusted EBITDA for Rivian in Q1 2025. Analysts also flagged risks to Rivian’s gross profit breakeven goal, which is tied to Volkswagen’s planned $1 billion equity investment.

RBC Capital also trimmed its price target for Rivian to $10, anticipating a Q1 sales uptick from tariff-driven demand but warning that earnings may not fully capture trade impacts.

Rivian’s Q1 earnings, scheduled for May 6 after market close, will shed light on its ability to navigate tariffs and financial pressures. While the EV maker maintains its production goals, analysts signal a bumpy road ahead as costs rise and market dynamics shift. Rivian’s focus on scaling remains critical, but tariff burdens and equity needs could test its resilience in a competitive EV landscape.

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RBC Capital cut its Rivian price target to $10 ahead of the automaker’s Q1 earnings report.

RBC Capital dropped its price target for Rivian Automotive from $12 to $10 per share, sticking with a “Sector Perform” rating as it braces for the automaker’s first-quarter earnings. The firm’s new Rivian price target includes predictions for a March sales bump tied to looming tariffs, though RBC cautions that earnings may not fully reflect trade impacts.

Rivian produced 14,611 vehicles and delivered 8,640 in Q1 2025 at its Normal, Illinois plant. The company held steady on its full-year outlook,  reaffirming its 2025 delivery guidance of 46,000 to 51,000. Rivian will release its first-quarter 2025 financial results on May 6 after market close.

RBC sees guidance shifts looming across the auto sector, possibly cutting estimates despite already lean consensus targets. It favors OEMs over suppliers amid macro jitters. The firm suggests tariff-free optimists could score big by betting on the “entire automotive group.”

According to GuruFocus, the average target price for Rivian is $14.54 with a high estimate of $23.00 and a low estimate of $6.10. Based on consensus recommendations from 31 brokerage firms, Rivian has a Hold rating on average.

The shadow of tariffs looms over the auto market, yet Rivian’s output holds firm against peers like Lucid, which face similar headwinds. RBC notes, “guidance in the auto sector could experience alterations,” signaling volatility ahead. Rivian’s Q1 haul—while solid—won’t fully decode trade effects, leaving investors eyeing May’s update for clarity on its EV trajectory.

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Rivian’s skunkworks program has turned into a full-blown startup called Also. The new startup, which is separate from Rivian, raised $105 million from Eclipse Ventures. Also will focus on micromobility or the development of micro electric vehicles.

Also started within Rivian, aiming to figure out if the electric vehicle company’s technology could be condensed to fit smaller EVs, including vans, trucks, and SUVs. Eventually, the skunkworks program discovered it could, indeed, fit Rivian’s technology in smaller, more compact electric vehicles, but the project was bigger than Rivian.

“We’ve been taking the Rivian technology stack and adapting it to much smaller form factors and then coming up with some incredibly exciting embodiments of that technology in these very small form factors,” Rivian CEO RJ Scaringe told Reuters.

Rivian will always be part of Also. It holds a minority stake in Also and Rivian’s VP of future programs, Chris Yu, will be the startup’s president.

According to Scaringe, Also plans to debut its first vehicle designs later this year. One of the designs seems to be a bike, as Scringe described it having a seat, two wheels, and a screen with a few computers and a battery.

Also aims to start producing its flagship product by 2026 for customers in the United States and Europe. In addition, it plans to launch consumer and commercial vehicles made for Asia and South America.

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However, its lineup and efforts go well past that of the Rivian EDV, a vehicle that helped launch the e-commerce giant’s efforts to make its business operations more sustainable.

In fact, Amazon is using a handful of different EVs to help make its business more climate-friendly, and some of the vehicles it uses might surprise you.

We’ll break down the Amazon EV lineup and what each is used for in its day-to-day business operations, showing how the EDV is just one of many parts of a future that aims to be more sustainable.

Rivian EDV

It’s hard not to start with the Rivian EDV. Back in 2019, Amazon launched its Climate Pledge, which included an agreement to buy 100,000 vans from Rivian that would be used for deliveries.

Amazon

Amazon and Rivian designed the EDV specifically for the company to use. Other versions of what it calls the RCV are available, but they differ from the Rivian-built EDV, which is specific to Amazon.

It does not require a commercial driver’s license to operate, and many areas around the country have utilized them for deliveries.

E-Scooters

Amazon uses E-Scooters for package delivery in some regions, including India. Over 80 percent of its deliveries in the country are completed through two-wheelers that Amazon has developed with manufacturers.

Credit: Amazon

These E-Scooters have many advantages, including maneuverability in densely populated areas, cost-effectiveness, ease of parking, and faster navigation compared to larger vehicles.

Three-Wheelers

Amazon uses three-wheelers, also referred to as “goods vans” to help deliver packages as well.

These vehicles were built through collaboration with various manufacturers.

Credit: Amazon

Light and Medium-Duty Electric Trucks

These are used to transport packages between Amazon buildings or even to deliver larger packages, like refrigerators, to customers.

Eventually, there will be over 1,000 of these delivering packages or handling internal logistics in India. These vehicles are quiet and provide a better experience for drivers with a comfortable ride.

Credit: Amazon

Heavy-Duty Electric Trucks

These are used for everything from hauling large containers containing packages from ports to Amazon facilities or between Amazon buildings.

Amazon currently has a fleet of about 50 of these heavy-duty electric trucks in California, its largest fleet of this vehicle type. It plans to roll out over 200 of them in Europe in the future.

Credit: Amazon

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